The Business of Photography – an annual class

The Business of Photography School
By Jeff Cowell –

January 5 to March 23, 2009
12 Tuesdays from 6:00 p.m. to 8:00 p.m.

Wind FarmA 12-week, hard-hitting course about the Business of Photography


This School will be 24 hours of serious business. We will be covering a vast array of topics that you must be on top of if you’re planning to get into a photography business. This is a business school that’s been custom tailored to more specifically address the concerns of photographers.
Your tuition includes a nearly 100-page book covering all of these topics:


  • Pricing my services
  • How do I price my services?
  • What is your time worth?
  • Time before the job
  • Time on the job
  • Time after the job
  • Time when there is no job
  • So, how much per hour is all that?
  • Considering the costs
  • Consider the costs – all of them!
  • The costs of shooting film
  • The costs of shooting digital
  • Additional expenses
  • Advertising
  • Rent or mortgage
  • How many hours will you have to work?
  • And the rest of the costs
  • So, I’m charging how much?
  • The products we sell
  • What are my products?
  • Pricing prints
  • Making your own prints
  • Lab closings
  • Digital image sales
  • Price your competition
  • Equipment budgets
  • On-site shooting
  • What equipment do I need?
  • Safety
  • In-studio shooting
  • What equipment do I need?
  • Optional “stuff”
  • Taxes, accounting and professional consultants
  • Sales tax
  • Understanding sales tax laws as they relate to your business
  • Income taxes
  • Self-employment tax
  • Your personal tax burden
  • Your tax burden as an employer
  • Common deductions
  • Mileage
  • Other expenditures
  • Depreciation and amortization
  • Attorneys and contract building
  • Consultants
  • Accountants
  • Retouching and post-production
  • Printing, mounting and framing
  • Revenues
  • The home office
  • Write-offs
  • Bookkeeping
  • Expense ledgers
  • Chart of accounts
  • Profit centers
  • Job cost accounting
  • Profit and profit margin
  • Financial statements
  • Delivering the product
  • Proofs
  • Contact sheets
  • Online proofing
  • The post-production process
  • Image handling
  • Raw verses jpg
  • The editing process
  • Getting the order
  • Digital proofing
  • Copyright
  • Packaging and advertising
  • Business cards
  • Portfolio
  • Letterhead, bags and folders
  • Proof books
  • Mass mailing
  • Telephone directories, newspapers and billboards
  • Television and radio advertising
  • Targeting your advertising
  • Website
  • Email
  • Newsletters
  • Conclusions
  • Photography is an art form
  • Get involved with other photographers
  • Go places
  • Shop your local camera shops
  • Adding fuel to the fire
  • Your best advertising: hands-down
  • Enjoy the journey

  • Register Early – Space is limited.
  • This School is offered only once per year. So if you’re on the fence about it, just beware that you may have to stay on that fence for at least another year.

Please come prepared to take lots of notes in addition to the textbook you’ll receive. I will lecture for an hour and a half each class and the last 30 minutes will be question and answers.

We’ll do our classroom lessons for 2 hours each day in the lovely and well-appointed conference rooms at Office This on East Harry St in the old Wichita Mall complex. Please be prepared to be in the classroom and ready to go at 6:00 each Tuesday. We’ve got a lot of material to cover and we’ll need every minute we can get in the classroom.


Register Here

Use the discount code “Matt” to save 10%

©2009 Jeff Cowell,


~ by jrcowell on November 6, 2009.

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